Where are you at a disadvantage over your competitors?.What is your advantage over your competitors?.Name your top 5 competitors (both online and offline).Because the client doesn’t want to be as good as its competitors – the client wants to be better than its competitors. It’s actually to try to take that solution and to make it even better. But, the trick here is not to simply copy their solution. Sometimes the competition has already solved one of the problems you have. What type of customers you don’t really want (but have them now)?.What customer represents the majority of your customer base?.Again, the design and features of the planned project are dependent on this information. Is the price listed or will your customers going to be quoted on request?Īlthough the primary goal of an eCommerce site is to sell, it’s also essential to know to whom it is to be sold.Which products (product lines) are your best-sellers?.What is your most recognizable and most profitable product/service?.Why would someone buy your product/service?.Depending on the answers, there will be crucial decisions for the general setup and functionalities of an online store, and the overall user experience. Learning all about a product can steer design and development in specific ways. What is your product or service?Īn eCommerce project is all about selling products (or services) to potential customers. Again, all of this would help the agency to see the bigger picture and finally provide the client with a service fit for their business correctly.
We also value hearing the details that might be perceived as subjective, such as the feelings you wish your business/website to evoke, etc. At Inchoo, we like to hear as many details about the client companies as possible, such as company history, industry, type of products/services, type of audience, geographic reach, plans, leading competitors, etc. It helps to put things into perspective when trying to provide the approach that will make a difference. It’s always good to hear a bit about the client’s company and its whereabouts. What data do you need to migrate and what systems do you need integrated?.Who is responsible for your Digital Marketing & Visuals?.List of questions to ask eCommerce clients: We can say that questions are also essential because the relationship between an eCommerce agency and a client/merchant must be based on understanding and sincerity. And that is true not just for questions that the agency is asking potential clients, but also for questions that the client is asking an eCommerce agency. A bit of preparation can help things move along once the project begins, and can influence both qualitative and financial results. It can certainly be understood that a client can be in a hurry and rushing his eCommerce projects to start ASAP, but that is not necessarily the best approach. Sometimes, the details the agency asks for might be perceived as insignificant, which honestly can not be further away from the truth. At the beginning of the project, there are usually a lot of questions for clients. There are no irrelevant questionsīut, before we go to questions, we must address one important thing. The agency is trying to get to information from which it will make decisions on how many developers will be needed, how much time it would need to finish, what functionality it will need to work on/develop, what will the structure of the entire site will be, what User Experience elements are essential, and any other info that can help achieve the intended goal of the eCommerce site. And that is what we want to avoid at any cost. If there are some mistakes or misunderstandings – we both could lose our nerves, time, and money. “Sometimes the questions are complicated and the answers are simple.”Īlso, it’s essential to be on the same page with expectations of potential clients from the start. Of course, any question can & should be additionally explained if requested. They represent just a few examples from which clients can get a general sense of everything the agency shall discuss in a potential eCommerce project. In this blog post, we have written down some of the most common questions intended for eCommerce clients to make things quicker and more fluid. If you want a good, quality product, you must be ready to invest a lot of time and effort in research. Or, to be more precise, it isn’t easy if you want to do it right from the start.
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